Hello To A Better Future
Encouraging the next generation to make green choices
Together with the Danish green energy leader, Ørsted, we created an early green awareness campaign that served as a reminder that our collective home is at growing risk, and it’s time to change the way we treat it.
At the heart of the campaign was a children’s book. Illustrated by South Korean award-winning artist Yeji Yun, Is This My Home? was aimed at children aged 5-8 years old and served as a tool to inspire conversation about the future of our planet, for the benefit of our children, and our children’s children. 30,000 hardback copies of the 43-page book were distributed across Denmark, Germany, the Netherlands, the UK and the US.
Social and digital assets, and an online film drove parents to www.orsted.com/book – an inspiration hub where they could explore materials to be better informed about green topics and download the E-book version of Is This My Home? in four languages.