Drink True
Global platform celebrates authenticity, transparency and honesty
We created evian’s global platform ‘Drink True’, steering the way for the brand to continue its journey towards becoming circular by 2025. It celebrates authenticity, transparency and honesty, notions that perfectly reflect the uniquely sourced evian natural mineral water the way nature intended. Born of a millenia-old natural process, evian is more than just water, it is an invitation to live with integrity.
The ‘Drink Water’ 60-second film, depicts the water’s miraculous journey from cloud to source. It’s narrated by a teenage outdoor enthusiast who is almost as old as the water that has been naturally crafted by the glacial rocks.
The campaign played out via a range of assets across TV, digital, social, OOH, POS, in Canada, China, Switzerland, the UK and the US.
This first campaign under the ‘Drink True’ platform aims to highlight that being true has the potential to empower, liberate and greatly improve people and the planet.
